{"product_id":"why-customer-disengagement-matters-a-theoretical-conceptualization-on-the-interrelations-of-customer-engagement-and-customer-disengagement-9783668301955","title":"Why customer disengagement matters: A theoretical conceptualization on the interrelations of customer engagement and customer disengagement","description":"\u003cp\u003e • Author(s): David Finken\u003cbr\u003e • Publisher: Grin Verlag\u003cbr\u003e • Publisher Imprint: Grin Verlag\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBachelor Thesis from the year 2016 in the subject Business economics - General, grade: 1.3 (sehr gut), University of Bayreuth, language: English, abstract: Recently, plenty of research was conducted on engagement - more particularly on enhancing Customer Engagement (CE). The flip side of CE, namely Customer Disengagement (CDE), seems to be uncharted. Thus, this thesis elaborates a working definition on CDE. This includes the interrelation of CE and CDE. According to this paper, CDE is described as a psychological process that can cause the state of complete detachment from a Brand or Service (B\/S). CDE could have behavioural outcomes in terms of Negative Customer Engagement (NCE). Additionally, it interrelates with former CE levels and varies across contexts. CDE is supposed to be a promising research field.\u003c\/p\u003e","brand":"Grin Verlag","offers":[{"title":"Paperback","offer_id":45561650249879,"sku":"9783668301955","price":5105.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9783668301955.webp?v=1767180917","url":"https:\/\/atlanticbooks.com\/products\/why-customer-disengagement-matters-a-theoretical-conceptualization-on-the-interrelations-of-customer-engagement-and-customer-disengagement-9783668301955","provider":"Atlantic Books","version":"1.0","type":"link"}