{"product_id":"why-i-stopped-wearing-my-socks-9780143459088","title":"Why I Stopped Wearing My Socks","description":"\u003cp\u003e • Author(s): Alok Kejriwal\u003cbr\u003e • Publisher: Penguin Business\u003cbr\u003e • Publisher Imprint: Penguin Business\u003cbr\u003e • BISAC: Entrepreneurship\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBy the time he was twenty, Alok Kejriwal had his life pre-planned for him. He would inherit the family's socks manufacturing business and be the hard-working, money-minting, quintessential Marwari businessman, forever. Except that it didn't turn out that way. A few years after surviving the family set-up, something turned up that sent Alok on a completely different career path: the Internet! A crazy business idea Alok had turned out to be a winner. Soon, Alok was fighting and thriving in a world completely different from the one he had grown up in. A world where technology breakthroughs, VCs and out-of-the-box thinking decided the real winners. Why I Stopped Wearing My Socks is Alok's real-life story of starting up a business.\u003c\/p\u003e","brand":"Penguin Business","offers":[{"title":"Paperback","offer_id":45088414433431,"sku":"9780143459088","price":195.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780143459088.webp?v=1769203261","url":"https:\/\/atlanticbooks.com\/products\/why-i-stopped-wearing-my-socks-9780143459088","provider":"Atlantic Books","version":"1.0","type":"link"}