{"product_id":"why-people-dont-buy-the-go-and-stop-signals-9781349499878","title":"Why People (Don't) Buy: The Go and Stop Signals","description":"\u003cp\u003e • Author(s): Amitav Chakravarti\u003cbr\u003e • Publisher: Springer\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProvides a robust framework of analysis for managers - the GO-STOP Signal Framework - that can be used to both avoid and make sense of strategic marketing and sales mistakes \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIlluminated by high profile marketing case studies. Rooted in a rich scientific literature, presented in an unusually accessible style, the authors have reviewed cutting-edge scientific findings in a lucid, easy-to-read, and engrossing way\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Paperback","offer_id":45280922894487,"sku":"9781349499878","price":2791.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781349499878.webp?v=1769297709","url":"https:\/\/atlanticbooks.com\/products\/why-people-dont-buy-the-go-and-stop-signals-9781349499878","provider":"Atlantic Books","version":"1.0","type":"link"}