{"product_id":"why-start-ups-fail-avoiding-the-traps-on-the-path-to-commercial-success-9781399430227","title":"Why Start-Ups Fail: Avoiding the Traps on the Path to Commercial Success","description":"\u003cp\u003e • Author(s): Bernie Bulkin\u003cbr\u003e • Publisher: Bloomsbury Business\u003cbr\u003e • Publisher Imprint: Bloomsbury Business\u003cbr\u003e • BISAC: New Business Enterprises\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA shocking 90% of start-ups fail. Many of these failures are preventable, but you need to understand the causes and how to avoid them - both as an entrepreneur and an investor.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Bernie Bulkin - who has been at both sides of the investment table - guides you through the six major reasons why start-ups fail, and how to avoid them. \u003cp\u003e\u003c\/p\u003e Instead of accepting failure as inevitable, this book breaks down the main reasons why start-ups fail and how to turn them on their head. Whether you're a founder or an investor, if you're going to put in the time, money, and effort to ensure a company succeeds, you should go in with your eyes open. Bernie's common-sense approach offers the experience of a venture capitalist who has been there and done that. \u003cp\u003e\u003c\/p\u003e Leadership at all levels makes a difference. Using real-life examples, and applying behavioural economics to venture decision-making, \u003ci\u003eWhy Start-Ups Fail\u003c\/i\u003e spotlights what founders most often lack, and shares the who, how, and why of making a start-up succeed and avoiding the traps blocking your path to commercial success.","brand":"Bloomsbury Business","offers":[{"title":"Hardcover","offer_id":47773069475991,"sku":"9781399430227","price":2480.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781399430227.webp?v=1777977478","url":"https:\/\/atlanticbooks.com\/products\/why-start-ups-fail-avoiding-the-traps-on-the-path-to-commercial-success-9781399430227","provider":"Atlantic Books","version":"1.0","type":"link"}