{"product_id":"why-we-like-what-we-like-the-hidden-science-behind-every-preference-choice-and-craving-uncover-the-psychology-shaping-every-choice-you-make-and-l-9798198834316","title":"Why We Like What We Like: The Hidden Science Behind Every Preference, Choice, and Craving Uncover the Psychology Shaping Every Choice You Make - and L","description":"\u003cp\u003e • Author(s): Mitchell Mars\u003cbr\u003e • Publisher: Independently Published\u003cbr\u003e • Publisher Imprint: Independently Published\u003cbr\u003e • BISAC: Psychotherapy - Behaviorism\u003c\/p\u003e\u003cp\u003eEvery preference you have was shaped without your knowledge. This book changes that.\u003c\/p\u003e\u003cp\u003eWhy do you reach for the same song when you're sad? Why does a stranger's recommendation send you across the city, while your own best judgment keeps you stuck at home? Why do you want things desperately, get them, and feel almost nothing - while the anticipation was extraordinary?\u003c\/p\u003e\u003cp\u003eThe answers are not mysterious. They live in your biology, your history, and the social and technological forces that have been quietly engineering your desires since before you could speak. \u003ci\u003eWhy We Like What We Like\u003c\/i\u003e makes those answers visible - clearly, rigorously, and with the kind of warmth that makes complex science feel like a conversation with the most brilliant friend you've ever had.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eGrounded in over a century of landmark research, this book guides you through: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eThe biology of preference\u003c\/b\u003e - why your brain has two separate systems for wanting and liking, and why they often work against each other\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe emotional architecture\u003c\/b\u003e - how your body votes on every decision before your mind casts a single ballot\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe power of familiarity\u003c\/b\u003e - why repetition is the single most reliable path to love, and how to use that deliberately\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe social mirror\u003c\/b\u003e - how the people, platforms, and cultures around you silently rewrite your preferences every single day\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe temporal trap\u003c\/b\u003e - why what you want now and what you'll value tomorrow are processed by essentially different brains\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe dark machinery\u003c\/b\u003e - how modern environments exploit your reward circuitry to manufacture preferences that serve everyone but you\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eThe path forward\u003c\/b\u003e - a concrete, evidence-based framework for auditing, redesigning, and owning your preference landscape\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003eBy the final page, you will understand yourself in a way most people spend their entire lives avoiding. And that understanding is not merely interesting - it is actionable, liberating, and genuinely transformative.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eReaders of\u003c\/b\u003e \u003ci\u003eAtomic Habits\u003c\/i\u003e, \u003ci\u003eThinking, Fast and Slow\u003c\/i\u003e, \u003ci\u003eThe Happiness Advantage\u003c\/i\u003e, \u003ci\u003eDopamine Nation\u003c\/i\u003e, and \u003ci\u003eThe Power of Habit\u003c\/i\u003e \u003cb\u003ewill find this an essential, thrilling addition to their shelf.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePaperback readers: \u003c\/b\u003e Designed with generous margins and chapter-end reflection prompts - ideal for annotating, journaling alongside, and returning to.\u003c\/p\u003e","brand":"Independently Published","offers":[{"title":"Paperback","offer_id":47890061787287,"sku":"9798198834316","price":1281.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798198834316.webp?v=1781178700","url":"https:\/\/atlanticbooks.com\/products\/why-we-like-what-we-like-the-hidden-science-behind-every-preference-choice-and-craving-uncover-the-psychology-shaping-every-choice-you-make-and-l-9798198834316","provider":"Atlantic Books","version":"1.0","type":"link"}