{"product_id":"why-we-remember-mr-exp-unlocking-memorys-power-to-hold-on-to-what-matters-9780385550802","title":"Why We Remember (MR EXP): Unlocking Memory's Power to Hold on to What Matters","description":"\u003cp\u003e • Author(s): PhD Charan Ranganath\u003cbr\u003e • Publisher: Knopf Doubleday Publishing Group\u003cbr\u003e • Publisher Imprint: Knopf Doubleday Publishing Group\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan\u003eA radical reexamination of memory, by the pioneering neuroscientist and internationally-renowned memory researcher.\u003cbr\u003e\u003cbr\u003eWe talk about memory as a record of the past, but here’s a surprising twist: we aren’t supposed to remember everything. In fact, we’re designed to forget. Over the course of twenty-five years, Charan Ranganath has studied the flawed, incomplete and purposefully inaccurate nature of memory to find that our brains haven’t evolved to keep a comprehensive record of events, but to extract the information needed to guide our futures.\u003cbr\u003e\u003cbr\u003eUsing fascinating case studies and testimonies, Why We Remember unveils the principles behind what and why we forget and shines new light on the silent, pervasive influence of memory on how we learn, heal and make decisions. By examining the role that attention, intention, imagination and emotion play in the storing of memories, it provides a vital user’s guide to remembering what we hold most dear.\u003c\/span\u003e\u003c\/p\u003e","brand":"Knopf Doubleday Publishing Group","offers":[{"title":"Misc","offer_id":45848153915543,"sku":"9780385550802","price":1548.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780385550802.webp?v=1769297607","url":"https:\/\/atlanticbooks.com\/products\/why-we-remember-mr-exp-unlocking-memorys-power-to-hold-on-to-what-matters-9780385550802","provider":"Atlantic Books","version":"1.0","type":"link"}