{"product_id":"wiley-international-encyclopedia-of-marketing-6-volume-set-9781405161787","title":"Wiley International Encyclopedia of Marketing, 6 Volume Set","description":"\u003cp\u003e • Author(s): Jagdish N. Sheth\u003cbr\u003e • Publisher: Wiley-Blackwell\u003cbr\u003e • Publisher Imprint: Wiley-Blackwell\u003cbr\u003e • BISAC: Sales \u0026amp; Selling - General\u003c\/p\u003e\u003cp\u003eWith over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.   *The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications *The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries *Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate *Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources *The encyclopedia is also available online  \u003c\/p\u003e\u003cp\u003eFor ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover:\u003c\/p\u003e  *Volume 1: Marketing Strategy *Volume 2: Marketing Research *Volume 3: Consumer Behavior *Volume 4: Advertising and Integrated Communication *Volume 5: Product Innovation and Management *Volume 6: International Marketing","brand":"Wiley-Blackwell","offers":[{"title":"Hardcover","offer_id":45201429987479,"sku":"9781405161787","price":71571.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781405161787.webp?v=1767667919","url":"https:\/\/atlanticbooks.com\/products\/wiley-international-encyclopedia-of-marketing-6-volume-set-9781405161787","provider":"Atlantic Books","version":"1.0","type":"link"}