{"product_id":"win-win-an-everyday-guide-to-negotiating-9789814868532","title":"Win-Win: An Everyday Guide to Negotiating","description":"\u003cp\u003e  • Publisher: Marshall Cavendish International (Asia) Pte L\u003cbr\u003e • Publisher Imprint: Marshall Cavendish International (Asia) Pte L\u003cbr\u003e • BISAC: Negotiating\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWe all negotiate every day, whether we realize it or not. Yet few people ever learn how to negotiate. Those who do usually learn the traditional, win-lose negotiating style rather than an approach that is likely to result in a win-win agreement. This old-school, adversarial approach may be useful in a one-off negotiation where you will probably not deal with that party again. However, such transactions are becoming increasingly rare, because most of us deal with the same people repeatedly -our spouses and children, our friends and colleagues, our customers and clients. It's essential to achieve successful results for ourselves and maintain a healthy relationship with our negotiating partners at the same time. In today's interdependent world of business partnerships and long-term relationships, a win-win outcome is fast becoming the only acceptable result. This book will show you how to get that win-win.\u003c\/p\u003e","brand":"Marshall Cavendish International (Asia) Pte L","offers":[{"title":"Paperback","offer_id":45033419833495,"sku":"9789814868532","price":989.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789814868532.webp?v=1769209441","url":"https:\/\/atlanticbooks.com\/products\/win-win-an-everyday-guide-to-negotiating-9789814868532","provider":"Atlantic Books","version":"1.0","type":"link"}