{"product_id":"win-with-advanced-business-analytics-creating-business-value-from-your-data-9781118370605","title":"Win with Advanced Business Analytics: Creating Business Value from Your Data","description":"\u003cp\u003e • Author(s): Jean-Paul Isson\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Information Management\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Inside Flap\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eToday's companies operate on a global scale and are inundated with an overwhelming volume of data from a number of multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third-party vendor data, and macroeconomic data, among others. While some businesses don't even know where to start, others are still struggling to move beyond basic reporting. In some instances, management and executives don't have a clear understanding of business intelligence and don't see the value of analytics. \u003c\/p\u003e\u003cp\u003eWith invaluable insights from authors Jean Paul Isson and Jesse Harriott--renowned business intelligence (BI) leaders--\u003ci\u003eWin with Advanced Business Analytics: Creating Business Value from Your Data\u003c\/i\u003e provides CFOs, chief marketing officers, directors of marketing, and business managers with a new way of looking at integrating the multiple types of intelligence into their business practice. \u003c\/p\u003e\u003cp\u003eWritten clearly for the nontechnical professional, this definitive guide shows you how to gain the most opportunity and value from \u003ci\u003eevery\u003c\/i\u003e type of business intelligence, with essential guidance on: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eThe challenge of business analytics\u003c\/li\u003e \u003cli\u003eThe BASP framework: pillars of business analytics success\u003c\/li\u003e \u003cli\u003eBig and little data--different types of intelligence\u003c\/li\u003e \u003cli\u003eLeveraging digital analytics effectively\u003c\/li\u003e \u003cli\u003eWinning with predictive analytics\u003c\/li\u003e \u003cli\u003eSocial media analytics\u003c\/li\u003e \u003cli\u003eMobile analytics\u003c\/li\u003e \u003cli\u003eThe future of analytics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eUse data more effectively. Take your analytics to the next level. Unleash the potential buried in your company's data. Do it all with the visionary guidance found in \u003ci\u003eWin with Advanced Business Analytics\u003c\/i\u003e.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45154973417623,"sku":"9781118370605","price":4203.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118370605.webp?v=1767300515","url":"https:\/\/atlanticbooks.com\/products\/win-with-advanced-business-analytics-creating-business-value-from-your-data-9781118370605","provider":"Atlantic Books","version":"1.0","type":"link"}