{"product_id":"wine-marketing-9780750654203","title":"Wine Marketing","description":"\u003cp\u003e • Author(s): Hall C. Michael\u003cbr\u003e • Publisher: Taylor \u0026amp; Francis Ltd\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Beverages - Alcoholic- General\u003c\/p\u003e\u003cp\u003eWhilst \u003cstrong\u003eWine Marketing: a practical guide\u003c\/strong\u003e also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Paperback","offer_id":46930210259095,"sku":"9780750654203","price":3759.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780750654203.webp?v=1771605510","url":"https:\/\/atlanticbooks.com\/products\/wine-marketing-9780750654203","provider":"Atlantic Books","version":"1.0","type":"link"}