{"product_id":"winning-at-innovation-the-a-to-f-model-9780230343436","title":"Winning at Innovation: The A-To-F Model","description":"\u003cp\u003e • Author(s): Philip Kotler\u003cbr\u003e • Publisher: Palgrave MacMillan\u003cbr\u003e • Publisher Imprint: Palgrave MacMillan\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003eInnovation is a responsibility normally assigned to R\u0026amp;D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.\u003c\/p\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Hardcover","offer_id":47780782833815,"sku":"9780230343436","price":3989.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780230343436.webp?v=1778048254","url":"https:\/\/atlanticbooks.com\/products\/winning-at-innovation-the-a-to-f-model-9780230343436","provider":"Atlantic Books","version":"1.0","type":"link"}