{"product_id":"winning-with-data-and-the-athlete-brand-9781041207962","title":"Winning with Data and the Athlete Brand","description":"\u003cp\u003e • Author(s): Fiona Green\u003cbr\u003e • Publisher: Routledge\u003cbr\u003e • Publisher Imprint: Routledge\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eProfessional athletes are more than performers - they are sports brands, and data is the key that will identify, optimise, measure and predict their value.\u003c\/p\u003e\u003cp\u003eIn the multi-billion-dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands? For business leaders navigating the intersection of sports, marketing and technology, this essential guide reveals how the emotional connections athletes create - memories that last decades beyond their final performances - represents vastly untapped commercial potential. While icons like Beckham, Jordan and Serena Williams have mastered this transition, over 95% of the world's 400,000 professional athletes fail to capitalise on their brand value. At the heart of this transformation lies data - the critical element that will enable the next generation of athletes and their representatives to secure sustainable futures commensurate with their extraordinary dedication and sacrifice. The book offers a comprehensive framework for: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eQuantifying and monetising an athlete's emotional impact on audiences.\u003c\/li\u003e \u003cli\u003eExtending career value far beyond the typically brief window of peak performance.\u003c\/li\u003e \u003cli\u003eLeveraging data analytics to identify, build and optimise athlete brand potential.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eFor sports executives, marketers, agents and forward-thinking business leaders, this book provides the strategic blueprint for revolutionising how we value, develop and maximise the full potential of athletic talent in today's data-driven marketplace.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Hardcover","offer_id":47568661840023,"sku":"9781041207962","price":13149.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781041207962.webp?v=1774869969","url":"https:\/\/atlanticbooks.com\/products\/winning-with-data-and-the-athlete-brand-9781041207962","provider":"Atlantic Books","version":"1.0","type":"link"}