{"product_id":"wiregrassroots-marketing-9780692996652","title":"WireGrassroots Marketing","description":"\u003cp\u003e • Author(s): Marcie Harris Nye\u003cbr\u003e • Publisher: Marcie Harris Nye\u003cbr\u003e • Publisher Imprint: Marcie Harris Nye\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003eGrassroots marketing, often called guerilla marketing, is defined as marketing from the ground up-starting with small groups who expand your marketing message to larger groups. It is often unconventional, nontraditional and lower cost than more common methods of marketing. WireGrassroots Marketing is a compilation of some of the best grassroots marketing being done in the Wiregrass region of Southeast Alabama, with explanations of the grassroots marketing principals being used.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46489449922711,"sku":"9780692996652","price":1818.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9780692996652.jpg?v=1766341838","url":"https:\/\/atlanticbooks.com\/products\/wiregrassroots-marketing-9780692996652","provider":"Atlantic Books","version":"1.0","type":"link"}