{"product_id":"women-entrepreneurship-in-the-indian-middle-class-interdisciplinary-perspectives-9789354421457","title":"Women Entrepreneurship in the Indian Middle Class: Interdisciplinary Perspectives","description":"\u003cp\u003e • Author(s): Jeemol Unni, Vanita Yadav, Ravikiran Naik and Swati Dutta\u003cbr\u003e • Publisher: Orient Blackswan\u003cbr\u003e • Publisher Imprint: Orient Blackswan\u003cbr\u003e • Subject: Business Management\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-left: 36pt; text-align: justify\"\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan style=\"font-size: 11pt\"\u003e‘Entrepreneurship can result from necessity as well as opportunity, \u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp class=\"MsoNormal\" style=\"margin-left: 36pt; text-align: justify\"\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan style=\"font-size: 11pt\"\u003eand women entrepreneurs pursue goals beyond economic gains.’\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan style=\"font-size: 11pt\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e \u003cp class=\"MsoNormal\" style=\"margin-left: 36pt; text-align: justify\"\u003e\u003cspan\u003e\u003cspan style=\"font-size: 11pt\"\u003e‘There is no gender differential in drivers of business expansion. The small scale \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp class=\"MsoNormal\" style=\"margin-left: 36pt; text-align: justify\"\u003e\u003cspan\u003e\u003cspan style=\"font-size: 11pt\"\u003eof business does not inhibit women-owned micro enterprises from expanding.’\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-size: 11pt\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e \u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11pt\"\u003eIn \u003cspan\u003eWomen Entrepreneurship in the Indian Middle Class\u003c\/span\u003e, Unni, Yadav, Naik and Dutta explore entrepreneurship using a gender and class lens from multidisciplinary perspectives. They examine the evolution of the field and uncover factors impacting women's participation in entrepreneurship. Defining entrepreneurship broadly to include not just ‘new economic activity’ but operations of all economic enterprises, the authors attempt to understand: What motivates women in India to operate enterprises ranging from small and medium to large enterprises? What is the nature of occupations and entrepreneurship within segments of the middle classes? What kind of opportunities do women pursue?\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e \u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11pt\"\u003eUsing a novel macro and micro research approach, the authors propose an enabling framework of women entrepreneurship ecosystem in India and highlight the way forward.\u003c\/span\u003e\u003c\/p\u003e \u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 11pt\"\u003eThe insights from this book will help policymakers formulate appropriate ‘nudge’ techniques to encourage productive entrepreneurship. This book is a must-read for researchers and aspiring women entrepreneurs for grasping the dynamics of this emerging area.\u003c\/span\u003e\u003cspan style=\"font-size: 11pt\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Orient Blackswan Pvt Ltd","offers":[{"title":"Paperback","offer_id":45616464494743,"sku":"9789354421457","price":771.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789354421457.webp?v=1769294860","url":"https:\/\/atlanticbooks.com\/products\/women-entrepreneurship-in-the-indian-middle-class-interdisciplinary-perspectives-9789354421457","provider":"Atlantic Books","version":"1.0","type":"link"}