{"product_id":"woosh-things-up-a-bit-the-principles-of-perception-management-9798227952851","title":"Woosh Things Up A Bit: The Principles of Perception Management","description":"\u003cp\u003e • Author(s): David Rosenberg\u003cbr\u003e • Publisher: David Rosenberg\u003cbr\u003e • Publisher Imprint: David Rosenberg\u003cbr\u003e • BISAC: Consumer Behavior - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a product, service, or company and then after this interruption, positioning your solution. That is the core of perception management marketing. This book is a user's guide to help you better understand these principles and how you can modify perceptions and behaviors.\u003c\/p\u003e","brand":"Atlantic Books","offers":[{"title":"Paperback","offer_id":46401951301783,"sku":"9798227952851","price":1387.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798227952851.webp?v=1769058273","url":"https:\/\/atlanticbooks.com\/products\/woosh-things-up-a-bit-the-principles-of-perception-management-9798227952851","provider":"Atlantic Books","version":"1.0","type":"link"}