{"product_id":"world-class-communication-how-great-ceos-win-with-the-public-shareholders-employees-and-the-media-9781118230053","title":"World Class Communication: How Great CEO's Win with the Public, Shareholders, Employees, and the Media","description":"\u003cp\u003e • Author(s): Virgil Scudder\u003cbr\u003e • Publisher: Wiley\u003cbr\u003e • Publisher Imprint: Wiley\u003cbr\u003e • BISAC: Business Communication - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the Back Cover\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eAs the \"face\" of a company, the CEO has to communicate successfully with diverse audiences. Many people and organizations can have an impact on a company's fortunes, including shareholders, the media, employees, unions, and government. Not surprisingly, those CEOs who communicate best tend to have the longest tenures and the greatest success on the job. \u003ci\u003eWorld Class Communication\u003c\/i\u003e is a valuable guide for any CEO who wants to win with all audiences. It is also essential reading for any executive who wants to rise through the ranks and for those who help guide their careers.\u003c\/p\u003e \u003cp\u003eFor over thirty years, author and media trainer Virgil Scudder has coached and counseled CEOs from scores of organizations, from their greatest successes to their worst high-profile crises. \u003ci\u003eWorld Class Communication\u003c\/i\u003e captures these lessons and illustrates them with real-life examples drawn from the author's experiences. \u003c\/p\u003e\u003cp\u003e Emphasizing the communication responsibilities of the C-Suite--including public speaking, media appearances, internal communication, and investor relations--\u003ci\u003eWorld Class Communication\u003c\/i\u003e explores: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe effective Scudder Method, and how to apply it successfully to nearly every communication situation\u003c\/li\u003e \u003cli\u003eCultural sensitivity and why it is critical to success in a global economy\u003c\/li\u003e \u003cli\u003eWhy the wrong choice of words can be damaging to a leader's image and effectiveness\u003c\/li\u003e \u003cli\u003eThe power of an apology and how it sets the stage for healing and moving forward \u003c\/li\u003e \u003cli\u003eWhy communication with investors and employees must be clear, concise, credible, and delivered with confidence\u003c\/li\u003e \u003cli\u003eThe importance of media interviews\/training\u003c\/li\u003e \u003cli\u003eWhy taking questions after a speech builds a bridge between you and your audience and creates goodwill for the company\u003c\/li\u003e \u003cli\u003eHow to handle the inevitable crisis that is often the supreme test of your leadership\u003c\/li\u003e \u003cli\u003eHow to prepare for government hearings, the toughest arena for an executive\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e Featuring extensive interviews and detailed case studies--including Gillette, BP, Kraft, UPS, and Avon--this book provides examples of best practices and lessons learned to help you optimize your career and your organization's good standing. Each chapter concludes with a series of tips to show you specific areas that need to be considered in all aspects of leadership communication. \u003c\/p\u003e\u003cp\u003e Communicate clearly, confidently, and memorably with the valuable, real-world instruction found in \u003ci\u003eWorld Class Communication. \u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":45159909458071,"sku":"9781118230053","price":3474.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781118230053.webp?v=1767304630","url":"https:\/\/atlanticbooks.com\/products\/world-class-communication-how-great-ceos-win-with-the-public-shareholders-employees-and-the-media-9781118230053","provider":"Atlantic Books","version":"1.0","type":"link"}