{"product_id":"writing-creatively-for-work-or-study-9781526178459","title":"Writing Creatively for Work or Study","description":"\u003cp\u003e • Author(s): Helen Kara\u003cbr\u003e • Publisher: Manchester University Press\u003cbr\u003e • Publisher Imprint: Manchester University Press\u003cbr\u003e • BISAC: Business Writing\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA unique guide featuring tips for improving your professional writing through creative formats and techniques. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Workplace writing doesn't have to be dull. In fact, there's evidence that more creative approaches can capture a reader's interest and increase the accessibility, comprehension and memorability of the most everyday documents. \u003cp\u003e\u003c\/p\u003eWriting creatively for work or study shows you how to apply formats and techniques from creative writing to professional communication. Whether you're creating a business plan, a sales report or terms and conditions, simple principles such as establishing tension, using sensory language and employing well-chosen metaphors can engage a reader's emotions, turning a drab piece of prose into something memorable. At the more inventive end of the scale, documents in the form of novels, comic books or even film scripts can have a dramatic impact and ensure your work makes a lasting impression. \u003cp\u003e\u003c\/p\u003eFeaturing a wealth of real-life examples, plus exercises to help you develop your skills, Writing creatively for work or study proves that writing for work can also be fun.","brand":"Manchester University Press","offers":[{"title":"Paperback","offer_id":45608555282583,"sku":"9781526178459","price":2136.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781526178459.webp?v=1768599948","url":"https:\/\/atlanticbooks.com\/products\/writing-creatively-for-work-or-study-9781526178459","provider":"Atlantic Books","version":"1.0","type":"link"}