{"product_id":"wtf-is-programmatic-the-zero-bs-guide-to-how-programmatic-actually-works-9798270130565","title":"WTF is Programmatic?: The Zero-BS Guide to How Programmatic Actually Works","description":"\u003cp\u003e • Author(s): David Sargant\u003cbr\u003e • Publisher: MIXIUK\u003cbr\u003e • Publisher Imprint: MIXIUK\u003cbr\u003e • Subject: Computer Science and Information Technology\u003cbr\u003e • BISAC: Advertising \u0026amp; Promotion\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWTF is Programmatic Advertising? - by David Sargant\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe zero-BS guide to how programmatic advertising actually works.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eIf you work in marketing or media, you've probably nodded through a meeting about \u003ci\u003eprogrammatic\u003c\/i\u003e - smiling at the words \u003ci\u003edata-led optimisation\u003c\/i\u003e while quietly Googling what it actually means later.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWTF is Programmatic Advertising?\u003c\/b\u003e is the book that finally explains it.\u003cbr\u003eNot in buzzwords or tech jargon - but in plain English, with real-world stories, smart analogies, and a sense of humour.\u003c\/p\u003e\u003cbr\u003e\u003cb\u003eWhat it's really about...\u003c\/b\u003e\u003cp\u003eThis isn't a textbook. It's a \u003cb\u003etranslation manual\u003c\/b\u003e - from jargon to plain English, from dashboards to decisions, from chaos to clarity. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIt takes you through the systems, acronyms, and actual people behind programmatic advertising - showing how data, automation, and creativity now shape every ad you see.\u003cp\u003eProgrammatic adverting isn't complicated; it's just \u003ci\u003epipes, logic, and people.\u003c\/i\u003e\u003cbr\u003eOnce you understand the plumbing, you can stop nodding along and start leading the conversation.\u003cbr\u003e \u003c\/p\u003e\u003cb\u003eWho it's for?\u003c\/b\u003e\u003cp\u003eThis book is written for the people who keep the industry moving - and those who want to join them: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe Junior\u003c\/b\u003e - starting out, trying to make sense of dashboards, jargon, and job titles.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe Manager\u003c\/b\u003e - balancing teams, clients, and KPIs while pretending to know what a DSP actually does.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe Leader\u003c\/b\u003e - responsible for strategy, spend, and training in a system that keeps changing.\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eAnyone looking to break into programmatic advertising\u003c\/b\u003e - or to onboard and train teams fast, without wasting months on jargon-filled decks.\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEach chapter builds the understanding that most people miss - how the money moves, who's involved, and where value is created (or lost).\u003cbr\u003e \u003c\/p\u003e\u003cb\u003eInside, you'll discover: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eWhat \u003ci\u003eprogrammatic advertising\u003c\/i\u003e actually is - and why it changed everything\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow the adtech ecosystem really works: DSPs, SSPs, data, and deals\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe real flow of money - and why transparency still matters\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow to brief, buy, and measure media with confidence\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWhat privacy, cookies, and automation really mean for your job\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eHow to build teams who understand \u003ci\u003ehow the machine works\u003c\/i\u003e - not just how to press the buttons\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cb\u003ePerfect for: \u003c\/b\u003e\u003cp\u003eMarketers, media buyers, strategists, brand managers, students, and job-seekers who want to understand programmatic advertising without the buzzwords \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAlso ideal for agencies and marketing leaders who need to \u003cb\u003eonboard and upskill teams\u003c\/b\u003e fast.\u003cp\u003eWhether you're starting out, managing a team, or leading a department, \u003cb\u003eWTF is Programmatic Advertising\u003c\/b\u003e helps you see the bigger picture - and your place in it.\u003c\/p\u003e\u003cb\u003eIf you've ever thought, \u003ci\u003e \"What the f*ck are we all talking about?\"\u003c\/i\u003e - \u003ci\u003ethis is your book.\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eSmart, funny, and refreshingly human, it's the ultimate field guide to the world's most misunderstood industry - written for the people who actually make it work.\u003cb\u003eDavid Sargant has spent nearly two decades in the messy, brilliant world of digital advertising - running global campaigns, leading teams, and turning tech jargon into plain English. As a Director of Advertising Operations, he lives what he teaches every day. Through \u003ci\u003eWTF IS MEDIA?\u003c\/i\u003e, he's helping the current and future generation of media professionals make sense of modern media by sharing the zero-BS insights he wishes he'd had at the start.\u003c\/b\u003e","brand":"MIXIUK","offers":[{"title":"Paperback","offer_id":47140244324503,"sku":"9798270130565","price":1276.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798270130565.webp?v=1773141367","url":"https:\/\/atlanticbooks.com\/products\/wtf-is-programmatic-the-zero-bs-guide-to-how-programmatic-actually-works-9798270130565","provider":"Atlantic Books","version":"1.0","type":"link"}