{"product_id":"yes-yes-yes-the-persuasion-playbook-9781834384863","title":"Yes Yes Yes: The Persuasion Playbook","description":"\u003cp\u003e • Author(s): Jeff Purser\u003cbr\u003e • Publisher: Tellwell Talent\u003cbr\u003e • Publisher Imprint: Tellwell Talent\u003cbr\u003e • BISAC: General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eYES YES YES\u003c\/em\u003e\u003c\/strong\u003e is built on a simple but largely unspoken truth.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBehind every yes is a love story.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBefore people buy, follow, commit, or choose, they move through the same emotional rhythm as seduction.\u003c\/p\u003e\u003cp\u003eAttention sparks before logic.\u003c\/p\u003e\u003cp\u003eTrust forms before proof.\u003c\/p\u003e\u003cp\u003eCommitment arrives only when pressure disappears.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePersuasion and seduction do not share language.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThey share timing.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAcross sales, leadership, branding, politics, and culture, \u003cstrong\u003e\u003cem\u003eYES YES YES\u003c\/em\u003e\u003c\/strong\u003e reframes persuasion as choreography rather than tactics, presence rather than pressure.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThose who are chosen do not convince harder. They pace emotion. They manage tension. They know when to advance and when to retreat.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis is not a book about closing deals.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIt is a book about opening people.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStructured around the natural beats of persuasion which mirror the beats of seduction, \u003cstrong\u003e\u003cem\u003eYES YES YES\u003c\/em\u003e\u003c\/strong\u003e shows how influence begins before words, survives beyond arguments, and deepens through restraint rather than force.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt replaces: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- scripts with rhythm\u003c\/p\u003e\u003cp\u003e- urgency with sequence\u003c\/p\u003e\u003cp\u003e- explanation with gravity\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMost people fail at persuasion because they speak at the wrong moment. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is a playbook for: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- being chosen without chasing\u003c\/p\u003e\u003cp\u003e- earning trust without pressure\u003c\/p\u003e\u003cp\u003e- shaping rooms instead of fighting them\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou were never missing technique.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYou were missing timing.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eYES YES YES\u003c\/em\u003e\u003c\/strong\u003e is not a book you finish. It is a book you return to, as perception sharpens and context changes. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eTwo people say the same thing. One lands. One doesn't.\u003c\/p\u003e\u003cp\u003eIf you want to understand how you naturally influence and where it breaks down, take the 3-minute diagnostic at \u003cstrong\u003ejeffpurserproductions.com\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Tellwell Talent","offers":[{"title":"Hardcover","offer_id":47883473158295,"sku":"9781834384863","price":2428.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781834384863.webp?v=1781102065","url":"https:\/\/atlanticbooks.com\/products\/yes-yes-yes-the-persuasion-playbook-9781834384863","provider":"Atlantic Books","version":"1.0","type":"link"}