{"product_id":"you-are-here-2-a-new-approach-to-signage-and-wayfinding-9789887462958","title":"You Are Here 2: A New Approach to Signage and Wayfinding","description":"\u003cp\u003e • Author(s): Victionary\u003cbr\u003e • Publisher: Victionary\u003cbr\u003e • Publisher Imprint: Victionary\u003cbr\u003e • BISAC: Graphic Arts - Branding \u0026amp; Logo Design\u003c\/p\u003e\u003cp\u003eWhen it comes to designing effective signages that are also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a big part of many a visual identity design project, it can help a brand stand out by presenting distinct pops of personality. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eA follow-up to the first edition that was published in 2013, \u003ci\u003eYou Are Here 2\u003c\/i\u003e showcases a new curation of the best signages and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy.","brand":"Victionary","offers":[{"title":"Paperback","offer_id":45030598967447,"sku":"9789887462958","price":3136.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789887462958.webp?v=1769205912","url":"https:\/\/atlanticbooks.com\/products\/you-are-here-2-a-new-approach-to-signage-and-wayfinding-9789887462958","provider":"Atlantic Books","version":"1.0","type":"link"}