{"product_id":"your-behavioural-advantage-stories-insights-sparks-the-business-leaders-guide-to-behavioural-science-9798900546599","title":"Your Behavioural Advantage: Stories, Insights \u0026 Sparks: The Business Leader's Guide to Behavioural Science","description":"\u003cp\u003e • Author(s): Sandeep Ohri\u003cbr\u003e • Publisher: Notion Press\u003cbr\u003e • Publisher Imprint: Notion Press\u003cbr\u003e • BISAC: Marketing - General\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"As soon as I started reading this book it reminded me immediately of Obvious Adams by Robert Updegraff - one of David Ogilvy's favourite books. Both books show how the best business education is always the same: practical and common sensical real world experience married to an open and curious mind.\u003c\/p\u003e\u003cp\u003eSandeep has both of these in abundance. But he also has two other unfair advantages: he grew up in a family business and in India. This creates a much richer field for solutions which are part technological, part psychological.\"\u003c\/p\u003e\u003cp\u003e- RORY SUTHERLAND, Vice Chairman, Ogilvy UK\u003c\/p\u003e\u003cp\u003eWhy do customers reject objectively better offers?\u003c\/p\u003e\u003cp\u003eWhy do teams resist beneficial change?\u003c\/p\u003e\u003cp\u003eWhy do your best-intentioned strategies backfire?\u003c\/p\u003e\u003cp\u003eThe answer isn't in your business plan-it's in understanding human behaviour.\u003c\/p\u003e\u003cp\u003eYour Behavioural Advantage delivers 36 years of business wisdom through the lens of behavioural science. Not academic theory-real negotiations, customer conversations, and leadership challenges decoded through psychology.\u003c\/p\u003e\u003cp\u003eStructured as three books in one-Stories (deep dives), Insights (practical frameworks), and Sparks (quick wins)-this guide gives you the tools to influence decisions, design better strategies, and lead with genuine impact.\u003c\/p\u003e\u003cp\u003eFrom pricing psychology to leadership bias, from customer behaviour to team dynamics, you'll discover why people do what they do-and how to work with human nature, not against it.\u003c\/p\u003e\u003cp\u003eStop guessing. Start understanding.\u003c\/p\u003e","brand":"Notion Press","offers":[{"title":"Paperback","offer_id":47570850218135,"sku":"9798900546599","price":1727.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9798900546599.webp?v=1774884691","url":"https:\/\/atlanticbooks.com\/products\/your-behavioural-advantage-stories-insights-sparks-the-business-leaders-guide-to-behavioural-science-9798900546599","provider":"Atlantic Books","version":"1.0","type":"link"}