{"product_id":"youre-losing-revenue-what-your-enquiries-should-be-producing-instead-9781764198028","title":"You're Losing Revenue: What Your Enquiries Should Be Producing Instead","description":"\u003cp\u003e • Author(s): Sylvana Seymour\u003cbr\u003e • Publisher: Solis Publishing\u003cbr\u003e • Publisher Imprint: Solis Publishing\u003cbr\u003e • BISAC: Decision Making \u0026amp; Problem Solving\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou don't have a lead problem.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eYou have a conversion problem.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eEnquiries are coming in. Conversations are happening. Interest is there.\u003c\/p\u003e\u003cp\u003eBut between the first message and the final decision, something breaks down.\u003c\/p\u003e\u003cp\u003eFollow-ups get missed.\u003cbr\u003eConversations lose momentum.\u003cbr\u003eEnquiries stall without ever converting.\u003c\/p\u003e\u003cp\u003eAnd over time, that creates a gap.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA gap between your enquiry volume and your actual revenue.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMost businesses misdiagnose this.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThey assume they need: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003emore leads\u003c\/li\u003e\n\u003cli\u003ebetter marketing\u003c\/li\u003e\n\u003cli\u003ehigher traffic\u003c\/li\u003e\n\u003cli\u003estronger sales scripts\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSo they invest in lead generation and marketing strategies.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBut the real issue sits inside the sales pipeline.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book shows you how to fix that.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNot with theory. Not with scripts.\u003c\/p\u003e\u003cp\u003eWith a clear, practical understanding of how enquiries move through a business and how to convert them into revenue consistently.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside, you'll learn: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ehow to build a sales pipeline that reflects real conversations\u003c\/li\u003e\n\u003cli\u003ewhy lead conversion breaks down even when demand exists\u003c\/li\u003e\n\u003cli\u003ehow to improve enquiry handling without sounding pushy\u003c\/li\u003e\n\u003cli\u003ewhat effective follow-up actually looks like in practice\u003c\/li\u003e\n\u003cli\u003ehow to turn stalled enquiries into active opportunities\u003c\/li\u003e\n\u003cli\u003ehow to reduce lost revenue from existing leads\u003c\/li\u003e\n\u003cli\u003ewhy most CRM systems fail without proper structure\u003c\/li\u003e\n\u003cli\u003ehow small improvements in conversion rates create significant revenue growth\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eReal-world pipeline examples across: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ejewellery retail\u003c\/li\u003e\n\u003cli\u003ehair clinics\u003c\/li\u003e\n\u003cli\u003emed spas\u003c\/li\u003e\n\u003cli\u003ecosmetic dental practices\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDifferent industries. Same conversion problem.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis is not a book about marketing tactics.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt is about what happens \u003ci\u003eafter\u003c\/i\u003e a lead is generated.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBecause that is where most revenue is won or lost.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIf you already have enquiries coming into your business, this book will show you: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ehow to convert more of them\u003c\/li\u003e\n\u003cli\u003ehow to structure your sales process\u003c\/li\u003e\n\u003cli\u003ehow to create consistent movement through your pipeline\u003c\/li\u003e\n\u003cli\u003ehow to close the gap between potential revenue and actual results\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eRevenue does not come from more activity.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt comes from better conversion.\u003c\/p\u003e\u003cp\u003eAnd conversion is not random.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIt is structural.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIf you want more leads, this is not the first step.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIf you want to turn the leads you already have into revenue, it is.\u003c\/b\u003e\u003c\/p\u003e","brand":"Solis Publishing","offers":[{"title":"Paperback","offer_id":47883331567767,"sku":"9781764198028","price":1658.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9781764198028.webp?v=1781101196","url":"https:\/\/atlanticbooks.com\/products\/youre-losing-revenue-what-your-enquiries-should-be-producing-instead-9781764198028","provider":"Atlantic Books","version":"1.0","type":"link"}