{"product_id":"zoonotic-a-new-paradigm-for-designing-successful-viral-business-strategies-9789401475143","title":"Zoonotic: A New Paradigm for Designing Successful Viral Business Strategies","description":"\u003cp\u003e • Author(s): Carole Lamarque\u003cbr\u003e • Publisher: Lannoo Publishers\u003cbr\u003e • Publisher Imprint: Lannoo Publishers\u003cbr\u003e • BISAC: Management - General\u003c\/p\u003e\u003cp\u003eEvery entrepreneur dreams to find a success formula to quickly go viral with his\/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.\u003c\/p\u003e","brand":"Lannoo Publishers","offers":[{"title":"Paperback","offer_id":47888901898391,"sku":"9789401475143","price":3014.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0666\/3471\/1191\/files\/9789401475143.webp?v=1781169334","url":"https:\/\/atlanticbooks.com\/products\/zoonotic-a-new-paradigm-for-designing-successful-viral-business-strategies-9789401475143","provider":"Atlantic Books","version":"1.0","type":"link"}