Rural Marketing in India: Texts and Cases (Paperback - 2021)

The book Rural Marketing in India: Texts and Cases has been written for the graduate and postgraduate management students of Indian institutions as well as of the institutions outside India who are interested in Indian rural market. It clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is written in simple language so that it can be understood by the students easily.

Almost all the topics on rural marketing have been covered in this book. The syllabus of the various universities in India has been covered and the book will be useful for each and every students. Important questions have also been added in this book which supplemented in brief examples of cases for the understanding of the students and academicians.

Debarun Chakraborty, B.E. (Chemical), MBA (Marketing), Ph.D. (Field-Marketing), UGC-NET (Management), has rich cross functional exposure across various organisations in India for more than 10 years with 8 years in academics and 2 years in industries. Presently he is working as a Assistant Professor in the Department of Management and Social Science at Haldia Institute of Technology, Haldia, West Bengal. His interests are Rural Marketing, Agricultural Marketing, Consumer Behaviour, Marketing Research, Advertising & Sales Promotion and Product & Brand Management.

Soumya Kanti Dhara, MBA (System Management and Marketing Management), is working as an Assistant Professor at Haldia Institute of Technology, Haldia, West Bengal. He is also associated with the Management Programme of IGNOU as academic counselor. His Areas of academic interest include Information Technology Management, Production & Operations Management, Database Management Systems, Networking, E-Commerce, Project Management, Consumer Behaviour and Advertising & Sales Promotion.

Adrinil Santra, B.E. (Bangalore University), MBA (BPTU, Rourkela), has served in various premier institutes and universities of India, like TexCorp Pvt. Ltd., Windflower Hall, Sify.com, etc. He started his teaching career at Christ College, Bangalore and currently serving Haldia Institute of Technology, in the Department of Management and Social Science. His research area includes Rural Marketing, International Marketing, Emotional Intelligence and Spirituality in Management.