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The Routledge Companion to Consumer Behavior
Michael R. Solomon
Paperback
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• Author(s): Michael R. Solomon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is ess...
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The New Chameleons: How to Connect with Consumers Who Defy Categorization
Michael R. Solomon
Paperback
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₹2,758
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₹2,758
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• Author(s): Michael R. Solomon • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralWINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify ...
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