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Search results for “[subject: behavioral-management]”

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Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

Rajagopal

Paperback

Current price ₹1,557
Original price ₹2,156
Original price ₹2,156
Original price ₹2,156
(-28%)
₹1,557
Current price ₹1,557

• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Consumer Behavior - GeneralThis book critically examines and analyzes the classical and neoclassical behavioral theories in reference to...

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Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior

Rajagopal

Paperback

Current price ₹10,283
Original price ₹15,819
Original price ₹15,819
Original price ₹15,819
(-35%)
₹10,283
Current price ₹10,283

• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverThis is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives...

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Managing Disruptions in Business: Causes, Conflicts, and Control

Rajagopal

Paperback

Current price ₹11,017
Original price ₹16,949
Original price ₹16,949
Original price ₹16,949
(-35%)
₹11,017
Current price ₹11,017

• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Management ScienceFrom the Back CoverThis volume discusses business disruptions as strategic measures to dominate the design cube comprising design-to-m...

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Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications

Rajagopal

Paperback

Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
(-35%)
₹7,345
Current price ₹7,345

• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: International - Economics & TradeFrom the Back CoverSustainable Growth in Global Markets provides a comprehensive introduction to the concept of mar...

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Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness

Rajagopal

Paperback

Current price ₹11,017
Original price ₹16,949
Original price ₹16,949
Original price ₹16,949
(-35%)
₹11,017
Current price ₹11,017

• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Management - GeneralFrom the Back Cover"Consumers have become interactive with businesses today and crowd behavior has emerged as a guiding factor to bu...

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