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Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
Rajagopal
Paperback
• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Consumer Behavior - GeneralThis book critically examines and analyzes the classical and neoclassical behavioral theories in reference to...
View full detailsAgile Marketing Strategies: New Approaches to Engaging Consumer Behavior
Rajagopal
Paperback
• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverThis is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives...
View full detailsManaging Disruptions in Business: Causes, Conflicts, and Control
Rajagopal
Paperback
• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Management ScienceFrom the Back CoverThis volume discusses business disruptions as strategic measures to dominate the design cube comprising design-to-m...
View full detailsSustainable Growth in Global Markets: Strategic Choices and Managerial Implications
Rajagopal
Paperback
• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: International - Economics & TradeFrom the Back CoverSustainable Growth in Global Markets provides a comprehensive introduction to the concept of mar...
View full detailsCrowd-Based Business Models: Using Collective Intelligence for Market Competitiveness
Rajagopal
Paperback
• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Management - GeneralFrom the Back Cover"Consumers have become interactive with businesses today and crowd behavior has emerged as a guiding factor to bu...
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