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Neurosensory and Neuromarketing Impacts on Consumer Behavior

Reena Malik, Shivani Malhan, Manpreet Arora

Paperback

Current price ₹41,381
Original price ₹49,658
Original price ₹49,658
Original price ₹49,658
(-17%)
₹41,381
Current price ₹41,381

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralThe intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer ...

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Sensible Selling Through Sensory Neuromarketing

Reena Malik, Shivani Malhan, Manpreet Arora

Paperback

Current price ₹32,730
Original price ₹39,276
Original price ₹39,276
Original price ₹39,276
(-17%)
₹32,730
Current price ₹32,730

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn today's hyper-competitive business landscape, understanding and engaging consumers is more challengi...

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Impact of Sensory Marketing on Buying Behavior

Reena Malik, Shivani Malhan, Manpreet Arora

Paperback

Current price ₹30,818
Original price ₹36,982
Original price ₹36,982
Original price ₹36,982
(-17%)
₹30,818
Current price ₹30,818

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for in...

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