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Evaluating real options as a means for investment appraisal under uncertainty and its degree of utilisation by companies
Andreas Würfel
Paperback
• Author(s): Andreas Würfel • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Abstract: This paper evaluates the real options approach (ROA) as a means for appraising capital investments under uncertainty. Globa...
View full detailsThe digitalization of transactions as strategic measure for cost reduction in the breakbulk liner shipping industry
Alexander Bröhldick
Paperback
• Author(s): Alexander Bröhldick • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralThe objective of this Master s Thesis was to review and evaluate the different strategic options for breakbulk liner shipping companies in term...
View full detailsA Case Analysis - Exploring Customer Attitudes on BMW
Geb Weiler Marion Maguire
Paperback
• Author(s): Geb Weiler Marion Maguire • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Abstract: Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive ...
View full detailsAre Customers loyal to the Tesco Superstore in Roundhay
Christina Rüther
Paperback
• Author(s): Christina Rüther • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Abstract: Throughout modern marketing literature there is extensive agreement that 'Customer Loyalty' is marketing's ne...
View full detailsImpact of Overoptimism and Overconfidence on Economic Behavior: Literature Review, Measurement Methods and Empirical Evidence
Andreas Müller
Paperback
• Author(s): Andreas Müller • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Management - GeneralInhaltsangabe: Introduction: Economic theory normally focuses on rational agents optimizing individual utility. Since the second half o...
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