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Search results for “[Subject: consumer-behavior]”

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Marketing Fashion: A Global Perspective

Gill Penny, Petrizzi Richard, Rath Patricia Mink

Paperback

Current price ₹9,331
Original price ₹14,355
Original price ₹14,355
Original price ₹14,355
(-35%)
₹9,331
Current price ₹9,331

• Author(s): Gill Penny | Petrizzi Richard | Rath Patricia Mink • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & Textile • BISAC: Industries - Fashion & Textile IndustryFrom the Inside FlapWhile rooted in tradit...

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Experiential Retailing: Concepts and Strategies That Sell

Pauline Sullivan Youn-Knung Kim & Judith Forney

Paperback

Current price ₹6,786
Original price ₹10,440
Original price ₹10,440
Original price ₹10,440
(-35%)
₹6,786
Current price ₹6,786

• Author(s): Pauline Sullivan Youn-Knung Kim & Judith Forney • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & Textile • BISAC: Fashion & AccessoriesAbout the Book Taking an innovative and interdisciplinary a...

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Fashion Forward: A Guide to Fashion Forecasting

Chelsea Rousso, Nancy Ostroff

Paperback

Current price ₹10,058
Original price ₹11,385
Original price ₹11,385
Original price ₹11,385
(-12%)
₹10,058
Current price ₹10,058

• Author(s): Chelsea Rousso | Nancy Ostroff • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & Textile • BISAC: Industries - Fashion & Textile IndustryUnlock the Secrets of Tomorrow's Style Today! In the ever-evol...

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The Meanings Of Dress

Kimberly A. Miller-Spillman, Andrew Reilly, Patricia Hunt-Hurst

Paperback

Current price ₹6,447
Original price ₹9,918
Original price ₹9,918
Original price ₹9,918
(-35%)
₹6,447
Current price ₹6,447

• Author(s): Kimberly A. Miller-Spillman | Andrew Reilly | Patricia Hunt-Hurst • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & Textile • BISAC: Fashion & AccessoriesThis collection of articles and essays from m...

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The Why Of The Buy: Consumer Behavior And Fashion Marketing

Patricia Mink Rath, Stefani Bay, Richard Petrizzi

Paperback

Current price ₹8,018
Original price ₹12,335
Original price ₹12,335
Original price ₹12,335
(-35%)
₹8,018
Current price ₹8,018

• Author(s): Patricia Mink Rath | Stefani Bay | Richard Petrizzi • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Business ManagementHow do consumers decide what to buy for their wardrobes and their homes? What drives them to cho...

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