Search results for “[Subject: consumer]”

• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Sales & Selling - General'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. T...

• Author(s): Arto Lindblom • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: General Books • BISAC: Marketing - GeneralFrom the Back CoverSensory marketing is a way to differentiate businesses from their competition while influenci...

• Author(s): Wohlgenant | Michael K. • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - AgribusinessFrom the Back CoverThis textbook addresses the core issues facing economists concerning pr...

• Author(s): Philip J. Kitchen | Marwa E. Tourky • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverIntegrated Marketing Communications: A Global Brand-Driven A...

• Author(s): Pierre Lemieux • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Economics • BISAC: Economic ConditionsIn Who Needs Jobs?, Lemieux explains how jobs are not the goal of economic life and how creating jobs should not be...

• Author(s): George | Richard • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismThis textbook explores the fundamental principles of marketing applied to to...

• Author(s): Mogaji | Emmanuel • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Marketing - GeneralBranding is an increasingly important part of business strategy for all types of businesses, including...

• Author(s): Ewan McKendrick • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Law and CriminologyThis textbook explores the underlying themes and explains the basic rules of English contract law. It introduces debates about the na...

• Author(s): Ruth Robbins • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: English LiteratureSubjectivity by Ruth Robbins, 1137612045, 9781137612045, Palgr Mac

• Author(s): Cathy Holden • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Foreign LanguagesThis is a language series written specifically for the institution-wide language programmes (IWLPs) now offered to most HE students. These...

• Author(s): Richard Campbell • Publisher: Macmillan • Publisher Imprint: Macmillan • Subject: Communication, Mass Media and JournalismGet to the heart of the AI revolution and brush up on your media literacy skills as you explore the media lands...

• Author(s): BILTON • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Sociology and AnthropologyIntroductory Sociology (Indian Reprint)

• Author(s): Will Tyson • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Career Counselling • BISAC: Counseling - Career DevelopmentFrom the Back CoverThis book examines how industry-desired employability skills--or "soft skills"-...

• Author(s): Evelyn Barron • Publisher: Macmillan • Publisher Imprint: Red Globe • Subject: General Books • BISAC: Schools - Levels - HigherAbout the Book Written by a PhD student with insights from fellow students, this clear and concise book co...

• Author(s): Rachel G. Fuchs • Publisher: Macmillan • Publisher Imprint: Red Globe • Subject: Politics and Current Affairs • BISAC: World - GeneralAbout the Book With gender as its central focus, this book offers a transnational, multi-faceted un...