Search results for “[subject: consumer-behavior]”

• Author(s): Rafael Grieger • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - General"Erstmal mach ich mich schlau... überwiegend im Internet. Ja. Erstmal Stiftung Warentest im Internet. Früher hab ich sie m...

• Author(s): Russell W. Belk • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: English as a Second LanguageThis volume presents recent consumer research across both positivist and interpretivist methods,...

• Author(s): Max Blackston • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralBringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model...

• Author(s): Ayantunji Gbadamosi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of ...

• Author(s): Eduard Fris • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Internationale Berufsakademie d...

• Author(s): Kurt Jagersbacher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Karl-Franzens-Universitä...

• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Editions Universitaires Europeennes • Publisher Imprint: Editions Universitaires Europeennes • BISAC: Marketing - GeneralComprendre le comportement du consomma...

• Author(s): Ramona Platt • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralRamona Platt analysiert die Determinanten und Auswirkungen der absatzkanalspezifischen Selbstkongruenz bei Multichannel-Shoppe...

• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralEl estudio del comportamiento del consumidor tiene como objetivo responder a varias preguntas rela...

• Author(s): Daniel Heinrich • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - General​Ein wesentliches Ziel des heutigen Marketing ist es, Marken nicht nur in den Köpfen von Konsumenten zu positionieren, sondern ...

• Author(s): Alexander Pfaff • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Sales & Selling - GeneralAugmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It en...

• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverA classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Pr...

• Author(s): Lidia Lüttin • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich VWL - Sonstiges, Note: 1,0, Universität Hohenheim (Haushalts- und Konsumökonomik), Vera...

• Author(s): Emilio Morales • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionIn 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro's government reluctantly institute...

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and...

• Author(s): Vannessa Uhlein | Neele Claussen • Publisher: VDM Verlag Dr. Mueller E.K. • Publisher Imprint: VDM Verlag Dr. Mueller E.K. • BISAC: Marketing - GeneralAs classical mass advertising is losing effectiveness to generate revenues, market...

• Author(s): Jacob Jacoby | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralMethods and Measures: Selected Papers by Jacob Jacoby compiles a selection of his most influential ...

• Author(s): Vinodhini Yallagandala • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesDoctoral Thesis / Dissertation from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing...

• Author(s): Dr Shubhendu Shekher Shukla | Dr Saurabh Bajpai | Ruchita Chauhan Anuranjita Dixit • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: LeadershipIn an era marked by rapid technological change, globalization, and evol...

• Author(s): Carroll Ferguson • Publisher: Clanrye International • Publisher Imprint: Clanrye International • BISAC: Consumer Behavior - GeneralThe study of individuals, groups or organizations, and the activities that are associated with the pur...

• Author(s): Jun Huo • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Medienpsychologie, Note: 1,0, FOM Hochschule für Oekonomie & Management gem...

• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...

• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Editions Universitaires Europeennes • Publisher Imprint: Editions Universitaires Europeennes • BISAC: Marketing - GeneralDans un contexte o� le num�r...

• Author(s): Dr Shubhendu Shekher Shukla | Dr Saurabh Bajpai | Ruchita Chauhan Anuranjita Dixit • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: LeadershipIn an era marked by rapid technological change, globalization, and evol...

• Author(s): Robert C. Webb • Publisher: Springer • Publisher Imprint: Springer • BISAC: Developmental - ChildAn unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fas...

• Author(s): Viktor Kanzler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralBachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Frank...

• Author(s): Harald Kindermann | Andrija Javor • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralDas Ziel dieses Buches ist es, aus interdisziplinärer Perspektive ein Verständnis über den Mensch...

• Author(s): S M A Moin • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchDrawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of ...

• Author(s): Linda Wieczorek • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Helmut-Schmidt-Universität - Universität...

• Author(s): Pablo Ibarreche • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - General Marketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology. Tr...

• Author(s): Emmanuel Mogaji • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIntegrating consumer behaviour, digital marketing, digital platform management, we...

• Author(s): Curtis P. Haugtvedt | Karen A. Machleit | Richard Yalch • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Social PsychologyThis edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertisi...

• Author(s): John B. Dinsmore • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - ResearchWhy do people struggle so much with debt? The truth is, we are psychologically pre-disposed to misu...

• Author(s): Amandeep Singh | Sandhir Sharma | Amrinder Singh • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchPeople have cultural boundaries. Their thinking and decisions are affected by their cultural values...

• Author(s): Barry Babin | Eric Harris • Publisher: Cengage Learning • Publisher Imprint: Cengage Learning • BISAC: Consumer Behavior - GeneralLearn consumer behavior your way with "CB," 10th Edition, by Babin, Harris and Galvan. Whether you pref...

• Author(s): Greg Melia • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralCustomer experience has become the primary method of competitive differentiation between most brands tod...