Search results for “[subject: consumer-behavior]”

• Author(s): Severin Friedrich Bischof • Publisher: de Gruyter • Publisher Imprint: de Gruyter • BISAC: Marketing - General Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheaval...

• Author(s): Alice Haupt • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Luxusgüterindustrie steht einer strategischen Umkehr gegenüber, die ihr Kundenkonzept komplett ändern kann. ...

• Author(s): Shawna Suckow • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Sales & Selling - ManagementThink about your journey from March 2020 until now. How many times have your priorities and your...

• Author(s): Rajagopal | Raquel Castaño • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchSuccess in the business world is not strictly reliant on producing valuable and in-demand...

• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContext and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particul...

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralBachelorarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Sprache: Deutsch, Abstract: Ziel der vorliege...

• Author(s): Karina Saakyan • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - General� sempre stato interessante scoprire di pi� sul comportamento dei consumatori e su cosa scatena e influenza gli acquisti...

• Author(s): Tomasz Zaleskiewicz • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverThis book reviews the latest research from psychology, neuroscience, and behavioral economics evaluating how people make f...

• Author(s): Dana Wötzel | Andreas Freijs • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, FOM Hochschule...

• Author(s): Sarah Steenhaut • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralDid you ever take something in a supermarket without paying for it? Did you ever keep quiet when receiving too much change at the che...

• Author(s): Hanno Fichtner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralDiplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Handel und Distribution, Note: 1,7, Universität zu Köln (Lehrstuhl für Handel u...

• Author(s): David Glen Mick • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralDaily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-bein...

• Author(s): Jana Wies • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralAuf Basis theoretischer Ansätze leitet Jana Wies Hypothesen zu dem Sender-Empfänger-Vergleich von Weiterempfehlungen mit ...

• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPsychographics have been developed in the field of market research as a way to relate consumer behaviour to market cho...

• Author(s): Daniel R. Schmutzer • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralDer zentrale Themenkomplex dieser Studie ist die Konzeption und Durchführung einer Kundenbefragung in Getränkemärkten...

• Author(s): Lilly Sarisakal • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,5, Hochschule für angewandtes Managemen...

• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralIn India, il latte viene prodotto in massa e quindi lo sviluppo del settore lattiero-caseario av...

• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis ...

• Author(s): Ann Marie Fiore • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & Textile • BISAC: Fashion & AccessoriesAbout the Book Bridging the gap between the study of aesthetics and its application in the merc...

• Author(s): Dr MD Adnan Rahman • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Schools - Levels - HigherIn a world where digital interactions shape consumer choices, The eWOM Revolution delves into the transformative power o...

• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralDiese Studie untersucht das Kaufverhalten der Verbraucher w�hrend der Festtage in C...

• Author(s): Toni Katharina Kopp • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralAs plant-based alternatives surge in popularity, marketers face a crucial dilemma: shou...

• Author(s): Gareth J. Harvey • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for und...

• Author(s): Peter M. Guadagni | John D. C. Little • Publisher: Hutson Street Press • Publisher Imprint: Hutson Street Press • BISAC: Marketing - GeneralThis work presents "A Logit Model of Brand Choice Calibrated on Scanner Data." It explores th...

• Author(s): Katie Hart • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralDevelop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your profe...

• Author(s): Melina Palmer • Publisher: Mango • Publisher Imprint: Mango • BISAC: Social PsychologyUse the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, au...

• Author(s): Hans Ruediger Kaufmann | Mohammad Fateh Ali Khan Panni • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchIn modern business practices, marketing dimensions are changi...

• Author(s): Ruby Roy Dholakia • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverComputers, smart phones, hi-def TVs, iPods...we buy them, upgrade them, abandon or complain about them...

• Author(s): Christian Britze • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2007 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, ...

• Author(s): Shubha Ranjan Dutta • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralJ'ai l'immense plaisir de présenter à mes chers lecteurs la première édition du livre "Consumer Behavior". ...

• Author(s): Dr Sudhinder Singh Chowhan | Dr Shilpi Chowhan • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralConsumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how p...

• Author(s): Karsten Ronit • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: History & Theory - GeneralAs corporate activity continues to expand in line with the continued globalization of the econ...

• Author(s): Funk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralNow in a fully revised and updated second edition, this textbook offers a complete introduction ...

• Author(s): Kishore Kumar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Production & Operations ManagementA prote��o ambiental � uma tarefa importante na era atual. A informa��o recente sobr...

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralIn Emotion, Adaptive Decision Making, and Consumer Behavior, James R. Bettman offers a ...

• Author(s): Fabiana Vicente | Tatiana Benites • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - General