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The Modern Influence Stack: Digital Psychology Tactics for Ethical Persuasion in Business and Life
Rajan Nagarajan
Paperback
• Author(s): Rajan Nagarajan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralA modern playbook for influence in the digital era-without the manipulation.In a world saturated wi...
View full detailsOrganisations as messengers of sustainability measurements: The influence of the organisation type on the acceptance of a sustainability measurement a
Celia Bormuth
Paperback
• Author(s): Celia Bormuth • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, course: Sustainability Mangement, language: Eng...
View full detailsOnlineshopping. Konsumentenverhaltens bei personalisierten Empfehlungen und Popularitätsinformationen: Ein Szenario-Experiment
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Zeppelin University Friedrichshafen...
View full detailsZachowania zakupowe klientów: Badanie odzieży gotowej w Indiach
Sarbapriya Ray
Paperback
• Author(s): Sarbapriya Ray • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralCelem niniejszego badania jest zbadanie czynnik�w, kt�re wplywają na zachowania indyjskich klient�w kupują...
View full detailsCauses of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors
C. Whan Park, Vibrant Publishers
Hardcover
• Author(s): C. Whan Park | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralIn Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluati...
View full detailsNeuromarketing. Kundenkommunikation und Markenführung für die Unternehmenszukunft
Christine Niemczyk
Paperback
• Author(s): Christine Niemczyk • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralProjektarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Hochschule für Oekon...
View full detailsWie ein "Klick" uns zum Kauf verleitet. Produktgeräusche als audiovisuelles Marketinginstrument
Tobias Klöckner
Paperback
• Author(s): Tobias Klöckner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...
View full detailsKonsumentenverhalten und die Bedeutung von Waren für den Menschen am Beispiel des Romans "Vier Äpfel" von David Wagner
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Publishing • Publisher Imprint: Grin Publishing • BISAC: GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich Pädagogik - Sonstiges, Note: 1,7, Johann Wolfgang Goethe-Universität Frankfurt am Main, Veranstal...
View full detailsThe Powerful Consumer; Psychological Studies of the American Economy
George 1901-1981 Katona
Hardcover
• Author(s): George 1901-1981 Katona • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilizat...
View full detailsComportement d'achat des consommateurs ruraux dans le Tamil Nadu, en Inde - Une étude
Velavan Muthiyah, Badrinath Venkatraman
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• Author(s): Velavan Muthiyah | Badrinath Venkatraman • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralCe texte est con�u pour r�pondre aux besoins des �tudiants et des chercheurs en gesti...
View full detailsLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2
Jacob Jacoby, Vibrant Publishers
Paperback
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Civil ProcedureLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacob Jacoby ...
View full detailsThe Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
Saurabh Kumar Dixit
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• Author(s): Saurabh Kumar Dixit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismConsumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangea...
View full detailsGrundlagen der Standortpolitik im Einzelhandel: Das Beispiel von Sonnentor Kräuterhandel GesmbH
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesAkademische Arbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...
View full detailsFood Policy And The Environmental Credit Crunch: From Soup to Nuts
Julie Hudson, Paul Donovan
Hardcover
• Author(s): Julie Hudson | Paul Donovan • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: Consumer Behavior - GeneralThe changing economic environment for the consumer that is emerging from the wrecka...
View full detailsA influência dos fatores do comportamento do consumidor no turismo
Nikola Cuculeski, Nako Tashkov, Vasko Cuculeski
Paperback
• Author(s): Nikola Cuculeski | Nako Tashkov | Vasko Cuculeski • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: GeneralEste livro representa os esfor�os dos autores para fornecer uma quantidade exte...
View full detailsThe New Middle Class in China: Consumption, Politics and the Market Economy
E. Tsang
Paperback
• Author(s): E. Tsang • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralBased on interviews with entrepreneurs, professionals and regional party cadres' from a range of age groups, this book argues ...
View full detailsNeuroökonomik und die Heuristik des Homo Oeconomicus
Jana Bäcker
Paperback
• Author(s): Jana Bäcker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Business EthicsStudienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 2.0, Johann Wolfgang Goethe-Universität Fra...
View full detailsKundenmeinungen im Internet
Frank Schimansky
Paperback
• Author(s): Frank Schimansky • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Communication StudiesDiplomarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Medi...
View full detailsDecision-making and Choice Decision
C. Whan Park, Publishers
Hardcover
• Author(s): C. Whan Park | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralDecision-making and Choice Decision by C. Whan Park offers a deep exploration into the psychologica...
View full detailsApproaching Consumer Culture: Global Flows and Local Contexts
Evgenia Krasteva-Blagoeva
Hardcover
• Author(s): Evgenia Krasteva-Blagoeva • Publisher: Springer • Publisher Imprint: Springer • BISAC: Applied PsychologyFrom the Back CoverThis fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption...
View full detailsThe Early Years: Attitudes, Brand Loyalty, and Perceived Risk
Jacob Jacoby, Vibrant Publishers
Paperback
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralThe Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational ...
View full detailsIntelligenza emotiva del consumatore e comportamento di acquisto d'impulso
Kashif Abrar
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• Author(s): Kashif Abrar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Careers - GeneralAvete mai pensato che il marketing sia un argomento noioso? Ripensateci! Il comportamento d'acquisto dei giovani consumatori...
View full detailsGreen Marketing und Konsumentenverhalten. Erfolgs- und Kontingenzfaktoren
Kerstin Bergmann
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• Author(s): Kerstin Bergmann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Martin-Luther-Universität...
View full detailsQualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism
Morris B. Holbrook, Vibrant Publishers
Hardcover
• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralQualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism by ...
View full detailsLifestyle advertising in postmodernism - the accepted popular psychology
Alexandra Riepe
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• Author(s): Alexandra Riepe • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Maps & Road Atlases (see also Reference - Atlases, GazetteerEssay from the year 2011 in the subject Tourism - Miscellaneous, grade: 70% (First), U...
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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Kate Hartley
Hardcover
• Author(s): Kate Hartley • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Public RelationsCommunicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of...
View full detailsTheorien über die Assoziation von Ideen. Einflussgrößen und Einsatz für Marketingzwecke
Tobias Auer
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• Author(s): Tobias Auer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note:...
View full detailsLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1
Jacob Jacoby, Vibrant Publishers
Paperback
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1 by J...
View full detailsConsumer Behavior and Behavioral Biases in the Sharing Economy
Katharina Dowling
Paperback
• Author(s): Katharina Dowling • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: EconometricsSharing business models have been rapidly growing over the past decade. The general idea behind these platforms is t...
View full detailsDer Konsument: Homo Emoticus Statt Homo Oeconomicus?
Marie-Kristin Franke
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• Author(s): Marie-Kristin Franke • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralKonsumenten fokussieren bei der Auswahl und Bewertung eines hedonischen Produktes (z.B. S� igkeiten, Hotelzimmer mit M...
View full detailsComportement des consommateurs vis-à-vis des produits laitiers
Margani Soma Sekhara, Gugloth Sardar
Paperback
• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralEn Inde, le lait est produit en masse et, par cons�quent, le d�veloppement de l'industri...
View full detailsVereinbarkeit von Kaufverhalten und Nachhaltigkeit im Bereich der Ernährung
Sophia Rauch
Paperback
• Author(s): Sophia Rauch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Green BusinessStudienarbeit aus dem Jahr 2013 im Fachbereich VWL - Umweltökonomie, Note: 15 Punkte, (sehr gut) 1,0, Korbinian-Aigner-Gymnasium Erding, Sp...
View full detailsCountry-of-Origin-Effekte im organisationalen Kaufverhalten
Alexander Parks
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• Author(s): Alexander Parks • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Ludwigshafen am ...
View full detailsConsumer Time Psychology
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Consumer Behavior - General In my this book, I shall indicate how time pressure can bring positive economy and psychology facto...
View full detailsDer Einfluss von Konsumentencharakteristika auf das Kaufverhalten: Eine kritische Analyse existierender Konsumententypologien
Helmut Fösel
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• Author(s): Helmut Fösel • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Nach dem 2. Weltkrieg wuchs die Wirtschaft in der Bundesrepublik Deutschland progressiv. Allmählich überstieg d...
View full detailsAuswirkungen von SARS-CoV-2 auf das deutsche Verbraucherverhalten. Strategien zur Entwicklung eines nachhaltigen Konsumklimas
Johanna Heimann
Paperback
• Author(s): Johanna Heimann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2023 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Akademie JAK, Sprache: Deutsch, Abstract...
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