Strategic Communication: In Business and the Professions (Paperback - 2005)
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9780618432493_SAP
Special Price ₹4,441.00 Regular Price ₹5,921.00
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About the Book
Designed for introductory business and organizational communication classes, this text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. Basic communication contexts--interpersonal, group, and public speaking--are applied to the business setting.The Fifth Edition addresses current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce.Real-World Applications: Practicing Business Communication boxes examine communication practies in a wide range of businesses.Strategic Skills give students tools they will need as they transition from the classroom to a business setting.Ethical Issues boxes challenge students to think critically about the role ethics takes in business communication.
Designed for introductory business and organizational communication classes, this text focuses on teaching students to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. Basic communication contexts--interpersonal, group, and public speaking--are applied to the business setting.The Fifth Edition addresses current challenges to business communication presented by new technology, the global marketplace, and diversity within the workforce.Real-World Applications: Practicing Business Communication boxes examine communication practies in a wide range of businesses.Strategic Skills give students tools they will need as they transition from the classroom to a business setting.Ethical Issues boxes challenge students to think critically about the role ethics takes in business communication.
ISBN13 | 9780618432493 |
---|---|
Product Name | Strategic Communication: In Business and the Professions (Paperback - 2005) |
Price | ₹5,921.00 |
Original Price | USD 69.16 |
Author | Dan O'Hair and Others |
Publisher | Houghton Mifflin |
Publication Year | 2005 |
Subject | Business Management |
Binding | Paperback |
Edition | 5th Ed. |
Language | English |
Pages | 480 |
Weight | 1.000000 |
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