Consumer Behaviour (Paperback-2024)

About the Book:

A rigorous yet informal companion for students of international consumer Behaviour focusing on sociological and psychological aspects of the subjects. Academically rigorous yet informal in style, this unique textbook focuses on examples of international consumer Behaviour in action and provides a wealth of resources to encourage student engagement and understanding. This book strikes a balance between sociological and psychological aspects of consumer Behaviour and features coverage of social media, digital consumption and up-to-date marketing practices. A must-have companion for students studying consumer Behaviour and buyer behaviour, this book will also strike a chord with practicing managers and marketing executives. Key features: contemporary cases and global examples of consumer Behaviour in industries including fashion, travel and technology pedagogical feature exploring the experiential role of brands in consumers’ lives today titled ‘brand experiences’ exclusive Chapter on sustainable consumption in this era of climate change and sustainability challenges online resources featuring a range of tools and materials for instructors and students, including PPT slides, instructor manual, selected video links, suggestions for further reading and much more.

About the Author:

Dr Zubin Sethna is currently Principal Lecturer (Associate Professor) in Entrepreneurial Marketing at Regent’s University London. He has successfully launched five businesses and as Managing Consultant at Baresman Consulting, he has integrated marketing/consumer behavioural strategy with management consultancy and training for numerous organisations both in the UK and internationally, and across a variety of industry sectors. He is Editor-in-Chief of the internationally respected Journal of Research in Marketing and Entrepreneurship (JRME) and is also a reviewer for a variety of leading marketing and business journals, including the European Journal of Marketing, Journal of Marketing Management, and Journal of Strategic Marketing. Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic – he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot’s licence and has learned to play drums in a samba band, so the beat goes on.