Beyond Norms It For Business Excellence (Hardbound - 2013)

Thinking that moves away in diverging direction to involve a variety of aspects using new developments in information technologies lead to novel ideas and solutions, associated with creativity -Thinking Beyond Norms with Information and Communication Technologies provides an authoritative review of the concepts of new approaches to Information and communication technologies management in the the age of knowledge economy. It contains rich resources from the vast experiences of researchers. academicians and practitioners in the industry. This premier reference source contains very comprehensive knowledge on beyond norms thinking enabled with information and communication technologies provides an NI-encompassing perspective on the importance of out of box thinking in lamas. Innovative research contained in this volume makes It an essential reading and a valuable addition to every library.
Topics Covered:
• Consumer Behavior
• CRM, aCRM, and eCRM
• E-commerce
• E-Retailing
• Internet Marketing
• Market Research
• Marketing Analytics
• Sales Force Automation
• Other Allied Areas in Marketing