Business Marketing Management: A Strategic View of Industrial and Organizational Markets (Hardbound - 2003)
In stock
SKU
9780324190434_SAP
Special Price ₹9,756.00 Regular Price ₹13,007.00
Ships in 1-2 Days!
About the Book
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and Internet strategies.
ISBN13 | 9780324190434 |
---|---|
Product Name | Business Marketing Management: A Strategic View of Industrial and Organizational Markets (Hardbound - 2003) |
Price | ₹13,007.00 |
Original Price | USD 151.95 |
Author | Michael D. Hutt and Thomas W. Speh |
Publisher | Thomson Learning |
Publication Year | 2003 |
Subject | Business Management |
Binding | Hardbound |
Language | English |
Pages | 730 |
Weight | 1.500000 |
Write Your Own Review
-
Icon
-
Icon
-
Icon
Lowest Price
Trusted Since 1977
-
Icon
payment method
Secure payment
Featured Books
Amitav Ghosh’s The Shadow Lines: Critical Essays (Paperback - 2022)
Special Price ₹315.00 Regular Price ₹350.00
Human Knowledge: Its Scope and Limits (Paperback - 2009)
Special Price ₹765.00 Regular Price ₹850.00
Indian Society, Institutions and Change (Paperback - 2023)
Special Price ₹536.00 Regular Price ₹595.00
Login and Registration Form