Business: The Key Concepts (Paperback - 2002)
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Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.
Business: The Key Concepts:
* is detailed yet approachable
* considers new developments in business, notably eBusiness and contemporary business ethics
* covers established subjects, taking an international and strategic perspective that balances theory and practice
* suggests specific further reading for many concepts and also includes an extensive bibliography.
Whether you're already in business and could do with a handy reference guide, or you're a student needing an introduction to the fundamentals, Business: The Key Concepts is the perfect companion.
ISBN13 | 9780415253246 |
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Product Name | Business: The Key Concepts (Paperback - 2002) |
Price | ₹2,923.00 |
Original Price | GBP 27.99 |
Author | Mark Vernon |
Publisher | Routledge |
Publication Year | 2002 |
Subject | Business Management |
Binding | Paperback |
Language | English |
Pages | 232 |
Weight | 0.332000 |
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