Categorical Statistics For Communication Research (Paperback - 2016)
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About the Book
Categorical Statistics for CommunicationResearch presents scholars with a discipline-specific guide to categorical data analysis. The text blends necessary background information and formulas for statistical procedures with data analyses illustrating techniques such as log- linear modeling and logistic regression analysis.
- Provides techniques for analyzing categorical data from a communication studies perspective
- Provides an accessible presentation of techniques for analyzing categorical data for communication scholars and other social scientists working at the advanced undergraduate and graduate teaching levels
- Illustrated with examples from different types of communication research such as health, political and sports communication and entertainment
- Includes exercises at the end of each chapter and a companion website containing exercise answers and chapter-by-chapter PowerPoint slides
ISBN13 | 9781118927090 |
---|---|
Product Name | Categorical Statistics For Communication Research (Paperback - 2016) |
Price | ₹3,848.00 |
Original Price | USD 44.95 |
Author | Bryan E. Denham |
Publisher | Wiley-Blackwell |
Publication Year | 2016 |
Subject | Communication, Mass Media and Journalism |
Binding | Paperback |
Language | English |
Pages | 296 |
Weight | 0.386000 |
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