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Corporate Strategic Communication: A General Social and Economic Theory (Paperback - 2016)

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9781137544070_SAP
Special Price ₹2,835.00 Regular Price ₹3,780.00

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About the Book

This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations.

This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.

More Information
ISBN139781137544070
Product NameCorporate Strategic Communication: A General Social and Economic Theory (Paperback - 2016)
Price₹3,780.00
Original PriceEUR 40.99
AuthorRichard Stanton
PublisherPalgrave Macmillan
Publication Year2016
SubjectBusiness Management
BindingPaperback
LanguageEnglish
Pages224
Weight0.341000
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