Entertainment Management: Towards Best Practice (Hardbound - 2014)
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9781780640228_SAP
Special Price ₹7,438.00 Regular Price ₹9,917.00
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About the Book
Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book reflects the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organizations and future trends.
Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book reflects the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organizations and future trends.
ISBN13 | 9781780640228 |
---|---|
Product Name | Entertainment Management: Towards Best Practice (Hardbound - 2014) |
Price | ₹9,917.00 |
Original Price | GBP 94.99 |
Author | Ed. by Ben Walmsley |
Publisher | CABI Publishing |
Publication Year | 2014 |
Subject | Tourism, Travel Guide & Hospitality |
Binding | Hardbound |
Language | English |
Pages | 328 |
Weight | 1.112000 |
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