Experiential Retailing: Concepts and Strategies That Sell (Paperback - 2020)
In stock
Only 4 left
SKU
9781501364150_SAP
Special Price ₹5,872.00 Regular Price ₹7,829.00
Ships in 1-2 Days!
About the Book
Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.
Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.
ISBN13 | 9781501364150 |
---|---|
Product Name | Experiential Retailing: Concepts and Strategies That Sell (Paperback - 2020) |
Price | ₹7,829.00 |
Original Price | GBP 74.99 |
Author | Pauline Sullivan Youn-Knung Kim & Judith Forney |
Publisher | Fairchild Publications |
Publication Year | 2020 |
Subject | Fashion & Textile |
Binding | Paperback |
Language | English |
Pages | 480 |
Weight | 1.000000 |
Write Your Own Review
-
Icon
-
Icon
-
Icon
Lowest Price
Trusted Since 1977
-
Icon
payment method
Secure payment
Featured Books
Black Feminist Thought: Knowledge, Consciousness, and the Politics of Empowerment (Paperback - 2017)
Special Price ₹675.00 Regular Price ₹750.00
Management for UPSC (Main) and Other Competitive Examinations (Paper I) (Paperback - 2022)
Special Price ₹536.00 Regular Price ₹595.00
Joothan: A Dalit's Life (Paperback - 2007)
Special Price ₹413.00 Regular Price ₹550.00
Login and Registration Form