Global Strategic Management (Paperback - 2015)

Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of 'traditional' strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide; it also discusses truly 'transnational' firms, whose place of origin can no longer be pinpointed. The third edition of this popular text includes substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. It also includes: ■ all new Mini-Cases with questions, to help you analyze the activities of 'transnational' firms such as Shell, Danone, Siemens and eBay ■ new Examples, which are highlighted throughout, demonstrating how each theoretical aspect has been applied in real-life organizations ■ new and improved learning features to aid your understanding and help with revision.

Philippe Lasserre is Emeritus Professor of Strategy and Asian Business at INSEAD, Singapore. He is the author of various articles on strategy. business in Asia and joint ventures, as well as a number of books on strategy.