Internal Marketing: Directions for Management (Paperback - 2001)
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9780415213189_SAP
Special Price ₹4,463.00 Regular Price ₹5,950.00
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About the Book
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:
* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.
Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
ISBN13 | 9780415213189 |
---|---|
Product Name | Internal Marketing: Directions for Management (Paperback - 2001) |
Price | ₹5,950.00 |
Original Price | GBP 56.99 |
Author | Barbara Lewis and Richard Varey |
Publisher | Routledge |
Publication Year | 2001 |
Subject | Business Management |
Binding | Paperback |
Language | English |
Pages | 336 |
Weight | 1.000000 |
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