International Business Culture: Building Your International Business Through Cultural Awareness

Understanding cultural differences and The Short Course In building relationships are critical in today's International Trade Series global marketplace. This book describes how to develop cultural awareness and avoid cultural faux pas. It identifies key cultural differences. explains how to read unspoken cultural signals, and pinpoints conflicts and opportunities facing businessmen and women.

CHARLES MITCHELL began his career as a reporter for the Rand Daily Mall in Johannesburg, became the South Africa-based correspondent for United Press International (UP). and then the bureau chief for UPI in Moscow. He's currently the editorial director for The Conference Board, the New York-based research organization specializing in global economic forecasting and management issues.