Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century (Hardbound - 2003)
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9780470820902_SAP
Special Price ₹1,923.00 Regular Price ₹2,564.00
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About the Book
Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm.
* Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete.
* Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context.
* Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.
Delivers the inside track on how to make a difference in clients' businesses by managing the new communications paradigm.
* Deals with the complex intra-relationships between the brand, the consumer and the media channels, providing a thorough grasp of the total media-buying scene in which media owners have to compete.
* Arms businessmen with new brand building tools and demonstrates how to effectively apply them in a local, regional and global context.
* Helps brand managers learn how to organize themselves and their advisors to achieve real competitive advantage.
ISBN13 | 9780470820902 |
---|---|
Product Name | Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century (Hardbound - 2003) |
Price | ₹2,564.00 |
Original Price | USD 29.95 |
Author | Mark Austin and Jim Aitchison |
Publisher | Wiley |
Publication Year | 2003 |
Subject | Business Management |
Binding | Hardbound |
Language | English |
Pages | 272 |
Weight | 0.500000 |
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