It's Not Just Pr: Valuing and Conserving Abiotic Nature (Paperback - 2013)
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9781118554005_SAP
Special Price ₹2,758.00 Regular Price ₹3,677.00
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About the Book
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions.
- Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
- Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
- Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
- Balanced, well organized, and clearly written by two leading scholars
ISBN13 | 9781118554005 |
---|---|
Product Name | It's Not Just Pr: Valuing and Conserving Abiotic Nature (Paperback - 2013) |
Price | ₹3,677.00 |
Original Price | USD 42.95 |
Author | W. Timothy Coombs and Sherry J. Holladay |
Publisher | Wiley-Blackwell |
Publication Year | 2013 |
Subject | Communication, Mass Media and Journalism |
Binding | Paperback |
Language | English |
Pages | 168 |
Weight | 0.227000 |
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