Localising Hollywood (Paperback - 2017)
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About the Book
Hollywood has a complex relationship with local markets around the world. This critical yet accessible overview of Hollywood's local presence investigates the dynamic between the studios' film entertainment divisions and individual media markets - exploring how their position, partnerships and practices function in an era characterised by globalisation, digitisation and convergence.
Engaging with key scholarly and industrial debates, the book incorporates first-hand accounts gathered from extensive fieldwork and research. It addresses a wide range of international operations, from creative partnerships and production strategies to promotional and distribution processes. With a particular focus on Europe and Latin America, the text interrogates earlier notions of a 'global Hollywood' and globalisation, where media conglomerates were viewed as economically rational or all-powerful organisations. By exploring how decision-making processes and creative negotiations between Hollywood media executives and local forces operate, it reveals the complex picture of filmmaking and circulation in today's supposedly globalised and digitised societies.ISBN13 | 9781844576876 |
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Product Name | Localising Hollywood (Paperback - 2017) |
Price | ₹2,766.00 |
Original Price | EUR 29.99 |
Author | Courtney Brannon Donoghue |
Publisher | British Film Institute |
Publication Year | 2017 |
Subject | Music, Theatre & Films |
Binding | Paperback |
Language | English |
Pages | 190 |
Weight | 0.291000 |
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