Management of Innovation and Creativity (Paperback-2022)

Innovation and creativity are the buzzwords much talked about presently amongst educators and managers and in industries. Having realized the significance of this subject, many universities have included a full-fledged course on Management of Innovation and Creativity in their engineering and management curriculum.

This book has been primarily written to cater to the requirements of university level engineering and management students studying in professional colleges and institutions.

Main features of this book are:

• Twenty-one dedicated chapters covering various topics related to management of innovation and creativity as per the university curriculum.
• Evaluative questions at the end of each chapter to help the faculty and students to test the learning outcome after classroom instructions.
• Startups and innovation ecosystem at the national level.
• Case studies on creative design.
• Quotations and riddles.
• University model question paper.
• Appendix.

Dr. M. Adithan, Professor Emeritus and founder Director, Academic Staff College at V.I.T. University, Vellore, has Ph.D. from I.I.T. Madras. He was an UNESCO Fellow at Ohio State University, U.S.A. and has more than four decades of experience in teaching, research, training, and faculty development at I.I.T. Madras, N.I.T.T.T.R., Chandigarh, and V.I.T. University, Vellore. He was a visiting Professor at Brigham Young University, U.S.A. and at University of Technology, Malaysia. He has also organized many innovative training programmes for faculty and industry professionals.

He is a widely published author. His authored books include What Every Engineering College Student Should Know; Rapid Prototyping; Unconventional Machining Processes; National Skill Development Programme: Machine Shop Technology Practices; Educator’s Handbook for University, Colleges, and Libraries; Engineering and Technology: Objective Type Questions for Polytechnics; Mechanical Engineering Metrology; and The Ph.D. Trajectory: A Step Towards a Successful Journey.