Managing Business Relationships (Paperback - 1998)
In stock
SKU
9780471970750_SAP
Special Price ₹4,173.00 Regular Price ₹5,564.00
Ships in 1-2 Days!
About the Book
The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a form that will excite the interest and assist the "thinking manager" and the current MBA student. The authors are all members of the IMP (Industrial Marketing and Purchasing) Group and have carried out a number of wide-ranging studies into the complex problems that companies have in managing their relationships with customers, suppliers and other partners in the business markets. Managing Business Relationship will provide the reader with a better understanding of the reality of business markets and the nature of strategy in these markets.
The aim of this book is to encapsulate the research and understanding of the authors about the problems of companies operating in business markets, in a form that will excite the interest and assist the "thinking manager" and the current MBA student. The authors are all members of the IMP (Industrial Marketing and Purchasing) Group and have carried out a number of wide-ranging studies into the complex problems that companies have in managing their relationships with customers, suppliers and other partners in the business markets. Managing Business Relationship will provide the reader with a better understanding of the reality of business markets and the nature of strategy in these markets.
ISBN13 | 9780471970750 |
---|---|
Product Name | Managing Business Relationships (Paperback - 1998) |
Price | ₹5,564.00 |
Original Price | USD 65.00 |
Author | David Ford and Lars-Erik Gadde |
Publisher | Wiley |
Publication Year | 1998 |
Subject | Business Management |
Binding | Paperback |
Language | English |
Pages | 304 |
Weight | 1.000000 |
Write Your Own Review
-
Icon
-
Icon
-
Icon
Lowest Price
Trusted Since 1977
-
Icon
payment method
Secure payment
Featured Books
Principles of Mathematics (Paperback - 2010)
Special Price ₹765.00 Regular Price ₹850.00
Economics of Development (Paperback - 2011)
Special Price ₹450.00 Regular Price ₹599.00
Joothan: A Dalit's Life (Paperback - 2007)
Special Price ₹413.00 Regular Price ₹550.00
Login and Registration Form